Archive for July, 2014

6 Ways to Increase Your Sales with Wholesale Jewelry

No matter what type of retail business you have — from a busy clothing shop at a tourist destination to a small booth at a local flea market — your business can benefit from the sale of wholesale costume and fashion jewelry. Whether you mainly purchase items wholesale and resell them or you make items yourself, you can increase your sales with fun, colorful products that draw the attention of your customers.

It’s important to add variety to your offerings, particularly if you see a lot of the same customers week after week. Having only one or two widgets to sell means that eventually, if everyone in town buys a widget, you will need to come up with a new idea.

1. Expand Your Product Line

If you stick with having only the one widget, it’s essential to then offer complimentary items that your customers can use to go along with it. In the case of fashion jewelry, offer a spectacular ring or anklet to go with those shoes or a handbag. Placing complimentary items in a stunning display can increase sales dramatically.

2. Let Your Customers in on the Secret

Are you having a sale next week? Will your dresses be 20 percent off? If you see a customer looking at something intently, let them in on the secret. Just walk up to them and say, “You know, if you come back Friday, that will be 20 percent off.” Your customer will be more likely to not only come back, but maybe bring a friend or two — and buy more.

3. Find the Right Thing to Sell

When it comes to deciding what to sell, ultimately it needs to be something you are comfortable with. So, if you see a market for fashion jewelry, become an expert on the jewelry you want to offer. Go through the catalog of products you want to offer and make sure that you can answer retailers’ questions on the quality and types of products.

4. Stay in Touch

Keep in touch with your customers and let them know the new and unique items you are offering. If you have a new display tennis bracelets or dolphin earrings that you know will be popular among your customers, then let them know all about them on Facebook, Twitter, your blog and in your email newsletter. Place signs around your booth or shop. Use a chalkboard outside your shop on the sidewalk or as a welcome sign as soon as your customers walk in the door. Detail the new items you have for sale and what your customers should look for when they shop with you. When using social media, encourage your customers and potential customers to “like” and “share” your posts so that everyone in your community will eventually know about the fun, new products you’re offering.

5. Take it on the Road

Whether you are fundraising for your local organization or you are promoting your retail shop, taking your retail items on the road can do wonders for your business. Ask your local farmers’ market or fair if you can set up a table or two and bring your shop to the masses. You might be surprised at how many people will say things like, “Oh, I’ve been meaning to stop in, I definitely will now!” People get into habits and if your shop hasn’t been one of them, they likely drive by and say, “Oh – I have to go there one day,” and never do. Chat people up, tell them your thoughts on different items and offer lots of choices. Small items like fashion jewelry always sell well at fairs and festivals.

6. Team Up With a Charity

Teaming up with a charity or non-profit and participating in different fundraisers is a great way to offer your promotional products and get your business recognized at the same time. Organizations like to offer their fundraiser participants different prizes, silent auction items, gift baskets and the like. Sponsor a 5K run and give all of the finishers a necklace (choose male and female options) for finishing. Businesses are much more likely to purchase from other businesses that support causes about which they feel strongly.

Why You Should Buy Wholesale Paua Jewelry












What is Paua?

Paua shell jewelry (sometimes referred to as a sea opal) is made from Abalone sea shells, which actually comes from three snail species native to New Zealand. The snails are actually edible delicacies, especially for the Maori. In fact, there is a black market for the Abalone meat.

There are strict farming restrictions for Paua that are gathered both recreationally and for commercial use. Recreational fishers can only catch 10 a day. This means they are gathered in a sustainable fashion and the sale of a Paua shell anklet, for example, would increase the value of the shells. According to The Paua Industry, “as of 2003, the total asset value of paua resource managed under the QMS (Quota Management System) was #330 millions.

Why Paua Jewelry Is So Popular

Paua jewelry is a contemporary jewelry that has natural beauty that varies in every piece. The shells can vary in color from blues, greens, pinks, purples, gold and even crimson shades. Paua is iridescent, so different angles show varying hues. This is similar to a mother of pearl, but even more vivid. In fact, paua shells were commonly used in Maori carvings as eyes (particularly red hues) and are also associated with the stars (or eyes of ancients gazing from the night sky).

Paua shell bracelets are a popular way for showing off these unique shells, since we can jingle our wrists and show off their colors. People love to wear natural jewelry as well.











Paua Pearls

Paua pearls are another jewelry option that goes well with the popularity of pearls or pearl-shaped beads. Basically, the shells are fitted with implants that are the shape of a pearl. The paua are nurtured for 2-3 years, where they produce the coating that creates the pearl. Once they are primed, the meat is removed to get to the pearl (sort of like oysters). This creates many jewelry options that would replace ordinary pearl jewelry.

Paua Jewelry on Celebrities

For Xena: Warrior Princess fans, a fun fact is that Xena’s first chakram is made from paua shells. The show was filmed in New Zealand. Xena was a strong female figure that exhibited strength, friendship and competence. Xena first appeared on the TV show Hercules: The Legendary Journeys but was so popular, she got her own show. The show ran from 1995 to 2001.

Why Buy Wholesale?

If you are looking for quality wholesale jewelry, paua jewelry is a cost efficient choice.

  • The shells are inspected by US Fish & Wildlife Services to ensure quality.
  • Paua is a popular choice with a natural element with vivid, iridescent color choices to fit a wide range of tastes.
  • Paua jewelry is considered semi-precious jewelry and is made with top quality jewelry components, such as genuine leather.

We have been selling since 1985, giving us a strong industry presence and time has shown paua jewelry is still a popular choice for jewelry sales, whether you have an online store, retail store or souvenir shop.   Phone 281-261-2050 Fax 281-261-4707


Make a Splash at Your Water Park Gift Store

P263Summer is a busy season for water park owners and the busy season is sure to draw guests from all over the world. With the busy summer season in full swing, it’s time to start stocking up the merchandise in your gift store or gift kiosk. At Precious International, we offer the very best paua shell jewelry for your water park gift store, and we’re sure your guests won’t be able to resist shopping a dazzling display of paua shell jewelry after a long day in the park.

Paua shell jewelry like paua shell bracelets, necklaces, anklets, and earrings are extremely popular in water park gift stores. However, at Precious International we don’t only concentrate on selling the best paua jewelry, but also carry shark tooth necklaces, stretch bracelets, mood rings, and other jewelry items that your guests are sure to adore.

People love to purchase mementos when they visit a new destination, and with the selection of attractive, high quality, and affordable gift store jewelry available at, we’re sure you’ll make a splash at your water park this summer.

What mixes better with fun, sun, and water but beautiful paua shells that are always in style? For more information, call us toll free at 1-800-322-4246.